Identity and Branding

Who are you?  Who do people think you are?  What story do you have to tell?

These are just some of the questions that deal with your identity and branding.

Brand is probably the most important aspect of any business.  It doesn't matter if your a small, local company or a global powerhouse.  We've best heard branding defined as "who you are, who you want to be, and who people perceive you to be" (source Branding Basics by John Williams from Entreprenuer.com).

Branding is a process.  It's multiple conversations, mission discovery, vision casting, researching and story telling.  Branding is also an art - sculpting something new from a stone or adding color to a blank canvas.  And we are hear to journey with you in this process, guiding you through each step and then putting these discoveries to work to define your brand.

But wait, isn't my logo the same as my brand?

Not exactly, and that's why we separated this category out by itself.  Your logo is, indeed, a vital piece of your brand (and a big piece at that), but there are other things that go into making and supporting your brand.  And all of our creative and design services are structured to do just that - help create a full, consistent, integrated brand.  It may begin with a name and logo, but then grow from there to print materials, collateral, online, and more.

We, of course, feel the best solution is to work with one company to develop all aspect of your brand.  That helps the communication and design consistent.  At the same time, we realize you may already have a start on your brand and need some assitance in improving it, growing it, and taking it to the next level.  In that case, we are also more than happy to work with you to acheive that goal.

Just some of the aspect of our brand consulting are:

• naming
• logo design
• tag lines
• mission and vision statement development
• brand guidelines (fonts, colors, logo usage, etc)
• print material development (signage, brochures, business cards, letterhead, etc)
• website and social media development

We are well equipped and ready to begin the branding conversation with you.  Let us help you find your voice and speak it strongly.